We undertook research to identify best practices, trends and challenges faced by Australian Public Service (APS) communications functions.
From the research, we produced a report and maturity framework to help APS communications professionals to:
Evidence-base
We interviewed the heads of communications functions in 18 APS agencies. These ranged from central agencies through to large departments and smaller portfolio agencies.
While there were some clear themes that emerged from the research, there were also differences in the experience of individual functions due to their focus and maturity.
We have not identified any of the agencies or people interviewed in the research, and instead have aggregated the findings to highlight what is most useful to APS communications teams and practitioners as a whole.
Research process
The research was undertaken using a qualitative human-centred design approach. Findings were drawn from the evidence gathered to inform our findings and recommendations. The research process was academically tested to ensure validity.